Why focus on the Latino / Hispanic Market?

 Consider that the U.S. Hispanic population (40 million+) is larger than the entire
 population of Canada. Hispanic U.S.A. is the second largest Spanish-speaking
 population in the world, behind Mexico. Spain, Colombia and Argentina, and it's
 growing. Currently 1 in 8 people in the United States is Latino. The 2000 censes
 reported the Boston region being home to 347,242 Latinos, with an increase of
 44.53% from 1990. If we continue to follow that trend, the estimated number of area
 Latinos presently sits at over half a million. Can you afford not to focus on this
 group?

 For more facts on Latinos and their buying power, please click here.